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Part of its popularity can be attributed to the ability of users to include images and video, something Twitter is only now beginning to allow.Today it’s the top platform for social discourse and a big driver for consumer activity. Just as American celebrities communicate with their fans via Twitter, Chinese celebrities depend on Weibo as a way to connect with their fans and drive popularity.But even if China allowed outside players, Chinese companies have the natural advantage of understanding the nuance of the Chinese consumer.This is why the following five social media platforms are worth watching.

This move comes as Renren tries to expand beyond its predominantly student user base.Even though there are around 100 million posts a day, researchers found that offending items are taken down very quickly, with 30 per cent disappearing in under half an hour, and 90 per cent deleted within 24 hours.Sina Weibo users have come up with coded phrases to share information and criticise and mock the state, explain Perry Link and Xiao Qiang in their book, Decoding the Chinese Internet: A Glossary of Political Slang.Dan Wallach, a professor of computer science at Rice University in Texas, says that the phrases could remain undetected in China as long as they didn't go viral."Once a phrase or misspelling grows sufficiently in popularity, the censors crack down on it everywhere.

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This is why social networks have become part of the relationship-building fabric of Chinese society. Roughly half of China’s 513 million netizens are using social networking sites, and all of these social networks are home grown.

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